Interview: Ms. Hunter

Ms. Hunter—entrepreneur, owner of Her Favorite LA, and style curator. With one of the most stylish brands in California and beyond, it is undeniable that Her Favorite LA is a direct reflection of its owner. Women’s apparel rarely relates to the owner of the brand; however, Ms. Hunter has been able to turn her own dope & relaxed style into a brand that is topping my wish list with the likes of UO, TopShop, and other gems. Hard work, style instinct, and South Central beginnings are a few things that our exclusive interview below with Ms. Hunter, “South Central’s Sweetheart”, encompasses.

@CallMeMsHunter @HerFavoriteLA


EE: Let’s take it back to the start. How did you come up with the idea and name for Her Favorite LA?

MH: Originally I started Her Favorite as an accessory line back in 2009. At that time in my life I was doing my favorite things, hanging with my favorite people, the word “favorite” was being frequently used in my vocabulary, then one day I was in my car listening to this particular song when the line came on “I’m gon be her favorite.” A light in my head came on and it just stuck.

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EE: What do you want your brand to represent to the ladies who wear it?

MH: I want my brand to represent all of the around the way girls. The ladies that are comfortable and confident with the idea of being dressed down, casually chic but still lights up the room when she walks in. The girls like me—that’s who/what I want Her Favorite to represent.

EE: Most designers are unique and their brand usually reflects their own style. What’s your design aesthetic? How has South Central LA played a role in your personal style?

MH: Growing up in South Central definitely played a role in my personal style. I used to get bused out of the area for school so I had to make sure I was dressed appropriately for walking, possibly running and being around complete strangers. That’s where my laid back, sporty, casual style, paired with some sneakers grew. As the years have passed, I’ve grown fond of my style but just appropriately with my age range. My signature look is probably a loose fitted v-neck tee, a pair of nice jeans, and either some sneakers or a pair of heels with very little jewelry.

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EE: What is the hardest thing about running a business, especially in LA?

MH: I’d have to say the hardest thing about a running a business for me is that Her Favorite is just me, a one woman machine. I don’t have a partner so I don’t have that support. When something is going wrong or when I want to consult with someone about something it’s usually a conversation with myself. When I may not be feeling that inspired, I don’t have anyone to bounce ideas off of. I just have to go. I would say it’s a gift and a curse but those days when things are perfect, I get to hold my head up high knowing my hard work has paid off. That’s what keeps me on my toes.

EE: What do you find to be the biggest stereotype about female CEO’s and entrepreneurs?

MH: I think the biggest stereotype about female entrepreneurs would have to be that because we are female that we didn’t have to work as hard at whatever it is we’re accomplishing. But that’s just life in general for women, the world assumes that women are “handed” things and that is most of the time not the case.

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EE: What advice do you want to offer to women out there that are trying to get their brands off the ground in a competitive industry?

MH: To all the women out there on the path of their dreams would be to keep following it and most importantly keep your head up while doing so. None of our paths are the same nor clearly paved so keep walking it, fix those cracks along the way, plant some flowers, repave it, whatever just makes it yours. Find you—then do you because no one will be able to do you like you can.

EE: Most designers are unique and their brand usually reflects their own style. What’s your design aesthetic? How has South Central LA played a role in your personal style?

MH: Growing up in South Central definitely played a role in my personal style. I used to get bused out of the area for school so I had to make sure I was dressed appropriately for walking, possibly running and being around complete strangers. That’s where my laid back, sporty, casual style, paired with some sneakers grew. As the years have passed, I’ve grown fond of my style but just appropriately with my age range. My signature look is probably a loose fitted v-neck tee, a pair of nice jeans, and either some sneakers or a pair of heels with very little jewelry.

ffdb4c_d6ecd8c849ab40c59e668c1fe73d07e7.jpg_srz_980_653_75_22_0.50_1.20_0.00_jpg_srz

EE: What is the hardest thing about running a business, especially in LA?

MH: I’d have to say the hardest thing about a running a business for me is that Her Favorite is just me, a one woman machine. I don’t have a partner so I don’t have that support. When something is going wrong or when I want to consult with someone about something it’s usually a conversation with myself. When I may not be feeling that inspired, I don’t have anyone to bounce ideas off of. I just have to go. I would say it’s a gift and a curse but those days when things are perfect, I get to hold my head up high knowing my hard work has paid off. That’s what keeps me on my toes.

EE: Let’s take it back to the start. How did you come up with the idea and name for Her Favorite LA?

MH: Originally I started Her Favorite as an accessory line back in 2009. At that time in my life I was doing my favorite things, hanging with my favorite people, the word “favorite” was being frequently used in my vocabulary, then one day I was in my car listening to this particular song when the line came on “I’m gon be her favorite.” A light in my head came on and it just stuck.

EE: What do you want your brand to represent to the ladies who wear it?

MH: I want my brand to represent all of the around the way girls. The ladies that are comfortable and confident with the idea of being dressed down, casually chic but still lights up the room when she walks in. The girls like me—that’s who/what I want Her Favorite to represent.

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EE: What are some of your inspirations that may indirectly inspire your taste in clothing? Who or what drives you to continue your grind?

MH: There isn’t really one thing that inspires my taste in clothing I think at this point in my life. I just like what I like. As long as I feel comfortable and confident in it, it’s for me. There’s not a person that I could say inspires my style. I would say my mood and how I’m feeling are what leads my direction of taste and what I want to wear. And I’m driven to continue my grind by the people who for whatever reason don’t have the opportunity to do so. Most importantly in hopes that one day my son will have all of those things he dreams of.


Interview by Evangeline @_vang – Photos by Ryan Nichols @ryanupe

Follow Ms. Hunter @callmemshunter @herfavoritela

Shop www.herfavoritela.com

REHAB Staff

Rehab Online Magazine is the alternative millennial guide to emerging music and culture.