Rita Ora Stars in the New DKNY Hipster Themed Campaign

Rita Ora and a group of ‘real New Yorkers’ star in DKNY’s Fall 2014 Campaign.

The campaign was shot by Lachlann Bailey and features similar interviews with the rest of the cast who all have a place in New York culture. Cast members included models Eliza Cummings and Soo Joo Park, photographer Brandee Brown and rapper A$ap Illz.


When asked what her favorite part of New York would be, she explained, “SoHo mixed with anything in Brooklyn, it’s almost like a different kind of world, but not.”

Rita Ora moved to New York when she was 17 to pursue her career in music. “It’s the first place I lived when I moved out of London to start my journey,” she explains, “and it’s where it all began for me.”

When she was asked to reveal her favorite New York hangout spots she replied, “Soho house and the Darby, as they are both so private but have such great energy.”


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Rehab Online Magazine is the alternative millennial guide to emerging music and culture.