Meet Japanese Brand "I-Tokyo"

Japanese Brand I-Tokyo has been making some serious waves when it comes to their 2014SS Collection. The brand is not largely known in the U.S. and is curated by designer Ikumi. Ikumi’s concept is simple and uniform: Unisex + One Size + Original.  Basic statement pieces and print sets take a minimal design aesthetic but are actually extremely complex when you think about it. Just like Kanye’s A.P.C. collab, the I-Tokyo brands can be described as very thoughtful. Black and white color schemes, heavy use of geometric shapes, and the placement of detail make the 2014SS Collection both simple & complex if you’re wondering how that even works. View our favorite pieces below before Ikumi drops the 2014AW Collection.

Shop http://www.i-tokyo.me

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REHAB Staff

Rehab Online Magazine is the alternative millennial guide to emerging music and culture.