The Roots partner with beer powerhouse Stella Artois for a two-part song by the name of “Bittersweet”. The band worked with the company to craft two songs that could be better enjoyed while drinking a Stella beer. The legendary band offers up a Side A and Side B version, so the variation in sounds mixed with the taste of Stella can heighten your senses.
“What does a sound taste like? Experience Bittersweet by The Roots, the first ever song you can taste. Based upon scientific research that explores the relationship between our senses, one side has been written to bring out the sweeter flavors in a Stella Artois, while the other enhances the bitter notes. Can you taste the difference?” – via YouTube
Take a listen below.