Chance the Rapper recently revealed a new video for his song “How Great” off his latest mixtape Coloring Book. The gospel inspired track features an all female choir led by his cousin Nicole, who perfectly harmonizes the chorus throughout. The video was shot entirely on an iPhone and requires viewers to lock their phone on portrait mode to view it properly. In it we see both Chance and Jay Electronica exchange verses back and forth, plus an appearance by his tour opener Francis and the Lights.
With a minimal black and white setting, we first see Chance in shadow form before coming to full frame. He is followed by Jay Electronica and a rather theatrical entrance through an offside door. The camera’s unsteadiness gives the video an authentic feel to accompany the track’s soulful sound.
Chance continues to grace stages across the nation on his Magnificent Coloring World Tour with Francis and the Lights. If you haven’t seen him yet, be sure to hit his site for tickets. His live show is definitely not one to be missed!
Enjoy “How Great” below!