London’s Ray BLK shares the visuals for her “Patience” freestyle, featuring a group of women casually relaxing in a hair salon. Understated and full of style, Ray uses the simplicity of women congregating in a salon to back her lyrics about individuality and running her race at her own speed. The song pushes for the idea that journeys can’t be compared and the person who appears to be moving the fastest, may not be headed for success.
Regarding the video’s concept, Ray explained, “We wanted to do something natural…something everyday that people could relate to—a conversation in the hair salon. I wanted it to feel like I’m talking to whoever is watching so they really hear the message.”
Watch the lovely video for “Patience” below.