jay z and blue ivy

As if we didn’t enjoy 4:44 enough, Jay-Z drops off the official video for “Family Feud” featuring Beyonce with a guest appearance from the pair’s first born, Blue Ivy. The video was directed by Ava DuVernay inside of a church and includes appearances from a variety of notable actors like Omari Hardwick, Thandie Newton, Jessica Chastain, Michael B. Jordan, Rosario Dawson, Niecey Nash, and more. The video looks to the future and tells the story of the ‘Founding Mothers’ who came up with a new world order in 2050—at the head of the table is Blue Ivy all grown up. Towards the finale, you can catch Beyonce at the head of the altar and Jay-Z making use of the church confessional.

Watch the “Family Feud” video below and tune into The Grammy’s on January 28, 2018 to see if HOV takes home all or most of his 8 Grammy nominations for 4:44.

[VIA Billboard]
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